The Optimized Bar:

Profits by Design

The Optimized Bar: Profits by Design was written to help bars make more profit - significantly more profit. Written by Gregg Hanour "The Bar Optimizer," the book shares innovative smart practices and new bar metrics.

After two decades operating two iconic restaurants and nightspots and another decade of consulting, training and running a secret shopper service, Gregg gained insight into the problems that plague restaurants and bars.

Do you want to know...

How to make more profit?

How to reduce your risk of being sued?

The steps to increase profits 10% by eliminating the typical level of overpouring?

What studies and secret shoppers reveal about theft and how to prevent it?

Why our holy grail - pour cost - is meaningless? How to change that?

How to intelligently price drinks?

Ways to improve your customer's experience?

How to reduce your risk of getting a liquor license violation?

How to improve your workplace culture and your leadership skills?

How to improve your sales and tips as a bartender or server?

How to improve the professionalism of your security and reduce calls for service?

The reader will hear...

How one client changed one wasteful bar practice - a practice common to our industry - and increased bar profits by $10,000 a month

How changing one glassware projected to increase a client's profits by $30,000 annually

The most common ways spotters catch bartenders stealing and how to stop stealing

Why pour cost calculations are borderline meaningless and how to improve their value

About PPAS, a calculation that revolutionizes how to evaluate drinks and set prices in much the same way baseball's sabermetric of OPS (on-base plus slugging) altered how hitters are evaluated

The underlying cause of most insurance claims and ways to reduce claims

Common problems are identified, then quantified for their financial cost, and finally - solutions are offered to maximize profits.

ABOUT THE AUTHOR

Gregg Hanour

Gregg Hanour co-owned and operated two iconic restaurants and nightclubs for over twenty years. This was followed by a decade of training and consulting with bars while also running a secret shopper service for the industry.


Gregg started his professional career as a Technologist at 3M, a wonderful company that taught him the statistical skills needed to quantify problems for their significance and calculate the value of proposed solutions.


HIs grandfather, Chet Brunner, owned and operated Brunner's Tavern in Buffalo, New York. While Chet is gone, Brunner's Tavern remains, 100 years and counting...

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